SM for Authors Resources for Study

 

Resources for Further Study

Here is a list of sources I used for my book and recommend for further exploration. All credit is given to these sites if used in the book. At the time of publication for Social Media for Authors: Book Marketing for the Overloaded Writer, these were active sites. My disclaimer is that the internet is dynamic, and I can’t guarantee if these sites are still active when you read this. Sorry!

 

Best All-Encompassing Sources

 

Pew Research Center, March 2018, “Social Media Use in 2018”

http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

Who Uses the Internet

http://www.pewinternet.org/fact-sheet/internet-broadband/

Social Media Examiner Annual Study

https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2018/

How Authors Buy Books

https://selfpublishingadvice.org/opinion-what-makes-readers-buy-books/

https://gigigriffis.com/how-readers-buy-books-355-person-survey/

 

 

Social Media Stats and Data

 

Pew Research Study on Social Media Use in 2018

https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

Facebook

https://blog.hootsuite.com/facebook-statistics/

https://www.brandwatch.com/blog/facebook-statistics/

 Instagram

https://www.websitehostingrating.com/instagram-statistics/

https://blog.hootsuite.com/instagram-likes/

https://www.lifewire.com/what-is-instagram-3486316

 Pinterest

https://sproutsocial.com/insights/pinterest-statistics/

https://www.omnicoreagency.com/pinterest-statistics/

https://blog.hootsuite.com/pinterest-statistics-for-business/

 YouTube

https://www.omnicoreagency.com/youtube-statistics/

https://www.business2community.com/youtube/youtube-best-practices-for-business-in-2018-02119838

https://www.elegantthemes.com/blog/tips-tricks/youtube-marketing-best-practices

 Goodreads

https://expandedramblings.com/index.php/goodreads-facts-and-statistics/

https://www.forbes.com/sites/michaelbernick/2017/03/15/what-goodreads-explosive-growth-means-for-writers-and-the-broader-economy/#24ea0a501d6a

https://www.authormedia.com/how-to-promote-books-goodreads/

https://www.amarketingexpert.com/new-goodreads-giveaway-solid-book-marketing-strategy/

 Social Media Best Post Times
https://www.oberlo.com/blog/best-time-post-social-media

https://www.truconversion.com/blog/social-media/hacking-social-media-what-are-the-best-times-to-share-your-content/

https://www.falcon.io/insights-hub/topics/social-media-management/best-time-to-post-on-social-media-2018/

https://www.digitaltrends.com/social-media/get-more-followers-on-twitter/

https://coschedule.com/blog/best-times-to-post-on-social-media/#pinterest

 

 

Find what is being shared

www.buzzsumo.com

Look beyond social networks

www.freshwebexplorer.moz.com

Find WHO is sharing

www.buzzsumo.com word clouds

Copy what works for them

www.followerwonk.com

 

 

Video Content

 

Why You Need It

https://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing

https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/

https://digitalmarketinginstitute.com/blog/2018-04-25-the-importance-of-video-marketing

Live Video

https://www.convinceandconvert.com/digital-marketing/using-live-streaming-video-successfully/

https://edgylabs.com/how-to-create-a-strategy-for-live-video-marketing

https://www.clickz.com/marketers-banking-live-video/209821/

https://neilpatel.com/blog/facebook-live-brand-awareness/

How to Make Videos

https://www.animaker.com/facebook-video-maker

https://www.animaker.com/youtube-video-maker

https://www.impactbnd.com/blog/video-editing-software

https://www.impactbnd.com/blog/anatomy-successful-video-ad

https://www.youtube.com/watch?v=qYcj85tBje4

https://www.techsmith.com/blog/add-captions-subtitles-video/

https://www.oberlo.com/blog/best-free-video-editing-software

 

 

Audio Content

 

Podcasting User Stats

https://blog.pacific-content.com/how-long-is-the-average-podcast-episode-81cd5f8dff47

https://www.podcastinsights.com/podcast-statistics/

https://www.ingramspark.com/blog/how-readers-buy-books

How to Create a Podcast

https://www.podcastinsights.com/podcast-editing-services/

https://www.adorama.com/alc/best-microphones-for-podcasting

https://www.micreviews.com/guides/top-10-best-microphones-for-podcasting

https://www.thepodcasthost.com/podcast-interviews/best-tools-for-recording-a-podcast-online/

https://www.shopify.com/blog/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide

https://lifehacker.com/how-to-start-your-own-podcast-1709798447

Passive Income

https://wellkeptwallet.com/passive-income-ideas/

https://www.listenmoneymatters.com/passive-income-ideas/

https://money.usnews.com/investing/investing-101/articles/2018-09-14/4-ways-to-build-a-passive-income-stream-online

https://www.entrepreneur.com/slideshow/

Audiobook Statistics

https://www.statista.com/topics/3296/audiobooks/

https://www.forbes.com/sites/adamrowe1/2018/03/27/the-rising-popularity-of-audiobooks-highlights-the-industrys-backwards-payscale/#3bd1e5664723

https://goodereader.com/blog/audiobooks/global-audiobook-trends-and-statistics-for-2018

https://www.edisonresearch.com/infinite-dial-2018/

How to Create Audiobooks

https://www.youtube.com/watch?v=hUHD9CM4rlo

https://www.youtube.com/watch?v=KcrAkPNB8jc

https://kindlepreneur.com/how-to-make-an-audiobook/

https://self-publishingschool.com/creating-audiobook-every-author-know/

https://www.acx.com/help/authors/200484540

Visual Content

https://www.convinceandconvert.com/social-media-strategy/double-social-engagement-with-images/

https://www.jeffbullas.com/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

https://www.canva.com/

https://makeagif.com/

https://memegenerator.net/

https://www.lifewire.com/what-is-a-webinar-3486257

https://zoom.us/webinar

 

 

Hodgepodge

 

Giveaways and Contests

https://www.postplanner.com/blog/types-of-social-media-content

https://www.socialmediaexaminer.com/instagram-giveaway-ideas-tips/

https://www.convinceandconvert.com/social-media-strategy/13-ingredients-in-the-perfect-social-media-contest/

https://www.shoutmeloud.com/rafflecopter-guide-create-giveaway.html

https://www.youtube.com/watch?v=e2gkof6TCKk (short Gleam tutorial)

https://www.authorlearningcenter.com/marketing/book-reviews/w/goodreads/6636/9-tips-for-running-a-successful-goodreads-giveaway-program—article

https://www.authorlearningcenter.com/marketing/book-reviews/w/goodreads/6635/why-authors-should-execute-goodreads-giveaways-and-how-to-get-started—article

https://www.forbes.com/sites/michaelbernick/2017/03/15/what-goodreads-explosive-growth-means-for-writers-and-the-broader-economy/#14d13791d6a0

https://www.goodreads.com/blog/show/1108-goodreads-introduces-new-u-s-giveaways-program-a-more-powerful-book-mar

Questions

https://www.postplanner.com/blog/these-questions-will-boost-social-media-engagement/

https://blog.crowdfireapp.com/150-questions-to-ask-to-increase-your-social-media-engagement-23b6602fe5fa

https://www.angiegensler.com/social-media-questions-to-increase-engagement/

https://www.singlegrain.com/blog-posts/25-social-media-prompts-that-get-the-conversation-going/

Games

https://www.socialmediatoday.com/content/engage-your-facebook-followers-these-5-word-games

https://www.pinterest.com/bncrps/social-media-interaction-games/

 Email News

https://blog.prospect.io/455-email-spam-trigger-words-avoid-2018/

https://go.forrester.com/blogs/youve-still-got-mail/

https://www.thebalancesmb.com/does-email-marketing-work-4043443

https://shaylaraquel.com/blog/authoremailtips

https://blog.hubspot.com/marketing/make-emails-more-clickable-list

https://createifwriting.com/list-building-secrets-for-success-with-maritza-parra/

https://optinmonster.com/9-lead-magnets-to-increase-subscribers/

https://zoemmccarthy.com/writing/50-ideas-for-author-newsletter-content

https://thinkwritten.com/author-email-newsletter-ideas/

https://careerauthors.com/what-to-put-in-your-author-newsletter/

https://www.digitalmarketer.com/blog/101-best-email-subject-lines-2014/#2017

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

Reviews

https://support.trustpilot.com/hc/en-us/articles/223402108–8-tips-for-writing-great-customer-reviews

https://partners.livechatinc.com/blog/how-to-write-a-product-review/

http://www.saidsimple.com/content/100887/

 Hashtags

http://www.selfpublishingauthorspodcast.com/writer-resources/marketing-for-authors/twitter-hashtags-for-writers/

http://best-hashtags.com/hashtag/writing/

https://www.oberlo.com/blog/best-instagram-hashtags-for-likes

http://www.selfpublishingauthorspodcast.com/writer-resources/marketing-for-authors/twitter-hashtags-for-writers/

http://best-hashtags.com/hashtag/writing/