Resources for Further Study
Here is a list of sources I used for my book and recommend for further exploration. All credit is given to these sites if used in the book. At the time of publication for Social Media for Authors: Book Marketing for the Overloaded Writer, these were active sites. My disclaimer is that the internet is dynamic, and I can’t guarantee if these sites are still active when you read this. Sorry!
Best All-Encompassing Sources
Pew Research Center, March 2018, “Social Media Use in 2018”
http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
Who Uses the Internet
http://www.pewinternet.org/fact-sheet/internet-broadband/
Social Media Examiner Annual Study
https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2018/
How Authors Buy Books
https://selfpublishingadvice.org/opinion-what-makes-readers-buy-books/
https://gigigriffis.com/how-readers-buy-books-355-person-survey/
Social Media Stats and Data
Pew Research Study on Social Media Use in 2018
https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
https://blog.hootsuite.com/facebook-statistics/
https://www.brandwatch.com/blog/facebook-statistics/
https://www.websitehostingrating.com/instagram-statistics/
https://blog.hootsuite.com/instagram-likes/
https://www.lifewire.com/what-is-instagram-3486316
https://sproutsocial.com/insights/pinterest-statistics/
https://www.omnicoreagency.com/pinterest-statistics/
https://blog.hootsuite.com/pinterest-statistics-for-business/
YouTube
https://www.omnicoreagency.com/youtube-statistics/
https://www.business2community.com/youtube/youtube-best-practices-for-business-in-2018-02119838
https://www.elegantthemes.com/blog/tips-tricks/youtube-marketing-best-practices
Goodreads
https://expandedramblings.com/index.php/goodreads-facts-and-statistics/
https://www.authormedia.com/how-to-promote-books-goodreads/
https://www.amarketingexpert.com/new-goodreads-giveaway-solid-book-marketing-strategy/
Social Media Best Post Times
https://www.oberlo.com/blog/best-time-post-social-media
https://www.digitaltrends.com/social-media/get-more-followers-on-twitter/
https://coschedule.com/blog/best-times-to-post-on-social-media/#pinterest
Find what is being shared
Look beyond social networks
Find WHO is sharing
www.buzzsumo.com word clouds
Copy what works for them
Video Content
Why You Need It
https://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing
https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/
https://digitalmarketinginstitute.com/blog/2018-04-25-the-importance-of-video-marketing
Live Video
https://www.convinceandconvert.com/digital-marketing/using-live-streaming-video-successfully/
https://edgylabs.com/how-to-create-a-strategy-for-live-video-marketing
https://www.clickz.com/marketers-banking-live-video/209821/
https://neilpatel.com/blog/facebook-live-brand-awareness/
How to Make Videos
https://www.animaker.com/facebook-video-maker
https://www.animaker.com/youtube-video-maker
https://www.impactbnd.com/blog/video-editing-software
https://www.impactbnd.com/blog/anatomy-successful-video-ad
https://www.youtube.com/watch?v=qYcj85tBje4
https://www.techsmith.com/blog/add-captions-subtitles-video/
https://www.oberlo.com/blog/best-free-video-editing-software
Audio Content
Podcasting User Stats
https://blog.pacific-content.com/how-long-is-the-average-podcast-episode-81cd5f8dff47
https://www.podcastinsights.com/podcast-statistics/
https://www.ingramspark.com/blog/how-readers-buy-books
How to Create a Podcast
https://www.podcastinsights.com/podcast-editing-services/
https://www.adorama.com/alc/best-microphones-for-podcasting
https://www.micreviews.com/guides/top-10-best-microphones-for-podcasting
https://www.thepodcasthost.com/podcast-interviews/best-tools-for-recording-a-podcast-online/
https://lifehacker.com/how-to-start-your-own-podcast-1709798447
Passive Income
https://wellkeptwallet.com/passive-income-ideas/
https://www.listenmoneymatters.com/passive-income-ideas/
https://www.entrepreneur.com/slideshow/
Audiobook Statistics
https://www.statista.com/topics/3296/audiobooks/
https://goodereader.com/blog/audiobooks/global-audiobook-trends-and-statistics-for-2018
https://www.edisonresearch.com/infinite-dial-2018/
How to Create Audiobooks
https://www.youtube.com/watch?v=hUHD9CM4rlo
https://www.youtube.com/watch?v=KcrAkPNB8jc
https://kindlepreneur.com/how-to-make-an-audiobook/
https://self-publishingschool.com/creating-audiobook-every-author-know/
https://www.acx.com/help/authors/200484540
Visual Content
https://www.convinceandconvert.com/social-media-strategy/double-social-engagement-with-images/
https://www.lifewire.com/what-is-a-webinar-3486257
Hodgepodge
Giveaways and Contests
https://www.postplanner.com/blog/types-of-social-media-content
https://www.socialmediaexaminer.com/instagram-giveaway-ideas-tips/
https://www.shoutmeloud.com/rafflecopter-guide-create-giveaway.html
https://www.youtube.com/watch?v=e2gkof6TCKk (short Gleam tutorial)
Questions
https://www.postplanner.com/blog/these-questions-will-boost-social-media-engagement/
https://www.angiegensler.com/social-media-questions-to-increase-engagement/
https://www.singlegrain.com/blog-posts/25-social-media-prompts-that-get-the-conversation-going/
Games
https://www.socialmediatoday.com/content/engage-your-facebook-followers-these-5-word-games
https://www.pinterest.com/bncrps/social-media-interaction-games/
Email News
https://blog.prospect.io/455-email-spam-trigger-words-avoid-2018/
https://go.forrester.com/blogs/youve-still-got-mail/
https://www.thebalancesmb.com/does-email-marketing-work-4043443
https://shaylaraquel.com/blog/authoremailtips
https://blog.hubspot.com/marketing/make-emails-more-clickable-list
https://createifwriting.com/list-building-secrets-for-success-with-maritza-parra/
https://optinmonster.com/9-lead-magnets-to-increase-subscribers/
https://zoemmccarthy.com/writing/50-ideas-for-author-newsletter-content
https://thinkwritten.com/author-email-newsletter-ideas/
https://careerauthors.com/what-to-put-in-your-author-newsletter/
https://www.digitalmarketer.com/blog/101-best-email-subject-lines-2014/#2017
Reviews
https://support.trustpilot.com/hc/en-us/articles/223402108–8-tips-for-writing-great-customer-reviews
https://partners.livechatinc.com/blog/how-to-write-a-product-review/
http://www.saidsimple.com/content/100887/
Hashtags
http://best-hashtags.com/hashtag/writing/
https://www.oberlo.com/blog/best-instagram-hashtags-for-likes
http://best-hashtags.com/hashtag/writing/