What is Pinterest and Why it’s beating Facebook & Twitter?
Pinterest has been around since early 2010, and serves as a digital “corkboard.”
Users create boards and pin pictures to those boards, effectively building a corkboard of photos about a particular subject.
More than 80% of users, called Pinners, are women age 35 and older and in the upper middle-class economic scale.
Here are five reasons why fiction writers should consider Pinterest:
#1 – It’s popular
It is now the third most popular social media site behind Facebook and Instagram.
#2 – It’s for searchers
It’s a search engine with more than 2 billion searches a month and it drives a whole lot of traffic to websites.
#3 – Shoppers
Most pinners are shopping. A full 67% use the site to buy something.
#4 – Clicks
There are 10x as many clicks on the “Pin It” button than on the “Tweet This” button. It’s so much nicer than Twitter these days anyway.
Pinterest users spend an average of $185 per click versus the Facebook user’s $80.
How does this help you?
- 76% of Americans say they read at least one book in the year 2014. The said it again in 2019.
- 82% of those are women and 85% are in the upper middle class economic level
- Goodreads saw 4.4 million readers pledge an average of 64 books to be read during the 2019 Annual Goodreads Reading Challenge, most of those pledging are women
That means if you write fiction and you write stories for women, you should consider Pinterest.
Some of my favorite authors have some great boards. Check these out:
For some ideas about how to use Pinterest, check out this post: What I learned about Pinterest for 2020.