Remember book bloggers?
Back in the day, writers and publicists would reach out and build book blog tours for a writer with a new release out – kinda like a virtual book tour – to increase exposure and sell books.
Well, today’s those have moved to Instagram.
Bookstagrammers are 2020’s book bloggers, and New York has taken notice.
Bookstagrammers are Instagram influencers who share book reviews with great overlays of the book cover on their feeds. Some of those influencers use their Stories for these as well, and some post videos routinely on IGTV with their review.
- Those with more than 10,000 followers are generally paid and have rapidly built relationships with agents, editors and publishers. If you have an agent, have them reach out.
- Influencers with followers in the 5,000 range are a bit choosy about the books they review, but they tend to work directly with the author.
- Expect to pay $50 and up for a review, so careful vet before you pay.
- Those with less than 5,000 followers are still pretty powerful simply because of the nature of the internet.
Having your book seen by new readers is a win-win all the way around, and these bookstagrammers are much easier for an author to reach.
To find a bookstagrammer in your genre, simply search the hashtag.
Good rule of thumb is if they have 5,000 or more followers, have your agent reach out to them via the Direct Messenger on Instagram.
If they have less than 5,000 followers, pitch them your log line on a DM and offer some swag.
Make sure you like and comment a thank-you to any bookstagrammer who reviews your book.