What are book promotion newsletters or eblasts? It’s basically an email readers opt into that tells them what new books are available in their favorite genres. Those emails are sometimes advertising sales or free books or just new releases. It just depends.
There are numerous newsletters out there that promote books for authors.
I’ve met authors who have wonderful success with some and terrible success with others.
The best advice I’ve got is to try them out and see what works for you.
The list below gives you a basic overview of book promotion newsletters and eblasts you can pick from.
I didn’t include BookBub because it warrants its own blog post.
- For free books only
- 400,000+ readers across several genres
- Thrillers and mystery genres have the most subscribers with romantic suspense close on their heels
- A discounted ebook of at least 100 pages at $3.99 or below
- No minimum review requirements for standard ads
- At least 20 4-star reviews on Amazon for Deal of the Day features
- 294,000 subscribers across several genres
- New books released in the past 120 days
- At least 100 pages
- Advertised across all Written Word Media Brands
- 80,000 readers across several genres
- Includes an author interview on their website
- Books with at least a 3.5-star rating on Amazon
- Be more than 50 pages in length
- 120,000 readers of steamy contemporary romance
- Promotes Kindle Unlimited or audiobooks
- Books with at least 20 reviews and an average 4-star rating
6- Ereader News Today (ENT)
ENT started in 2010 and their goal is to advertise free or discounted books to readers. They don’t have nearly the reach as Bookbub with only about 200,000 subscribers, but exposure is exposure. Their deals are much cheaper than a Featured Deal on BookBub, so for that reason alone is worth considering. You might gain a few new readers with ENT. For approval, they recommend reviews and a high-quality book – professional book cover and edit. ENT has two options available to you.
Book of the Day sponsorship
- Posted to 475,000 Facebook fans
- Emailed to 200,000 email subscribers
- Most prevalent demographics of its fans are women between 35 and 55
Bargain or Free Book
- Book must be at least 125 pages
- Must be available on Amazon
- Must be free or on sale
6- Robin Reads
Just like with ENT, Robin Reads is a newsletter for readers looking for a deal. They have almost 200,000 subscribers as well.
- The book must be free or $0.99.
- Mystery is its largest subscriber list with over 130,000 readers.
- Romance comes in at a super close second.
- Things that will help you get listed: good reviews and a high-quality book with a professional cover and edit.
- Fussy Librarian produces two daily newsletters: the Most Bargain Ebook Newsletter and the Free Ebook Newsletter.
- The Most Bargain list has 120,000 subscribers.
- The Free Newsletter has 200,000 subscribers.
- These prices are way cheaper than the others, but the lists are smaller.
- For example, Contemporary Romance has about 80,000. Regardless that’s still 80,000 readers who like your genre.
- If you advertise with the free newsletter, you’ll reach an additional 120,000 but they may or may not read your genre.
This is another discounted newsletter service, but it has slightly more subscribers at 350,000.
- Not surprisingly Mystery and Thriller are its top genres.
- The outlet requires the book be less than $3.99, and according to the site, books in the $1.99 or less range do better.
- It should also have more than five reviews on Kindle with an average 4-star rating.
- You can pay for a Starred Title but it’s not a huge jump from what you’ll already receive.
- BookGorilla reports 88% of its subscribers opt to receive 25 or more book recommendations a day.
There are other book promotion newsletters and eblasts. Keep watching the author groups to see which ones folks are having the best luck with. Always check out the site for their most up-to-date submission requirements and prices, but more importantly, look at their subscriber rates. Ask around to see how effective they are.