they ,Years ago I would have told you that email marketing for authors was the dumbest thing ever.
Importance of an Email List
I truly believed building an email list was a waste of time.
Instant messaging, Snapchat and social media pushed email out of the way, right?
One year, I attended a writers conference workshop where the presenter talked all about why we need to build email lists, and I groaned the whole time.
I’m here to say, “mea culpa.” I was wrong.
As a data kind of girl, if you want to convince me of something, a little anecdotal evidence is fine, but you’ll nail a homer with statistics.
As I researched my current marketing book, I gave in and started looking at email marketing for authors statistics and I was blown away.
My skepticism squashed.
I think it will convince you too.
Here are 10 Reasons Why You Need an Email List
1- Email usage is up across all demographics
2- Email usage for those under the age of 25 saw a jump from 64% to 82% from 2014 to 2017.
3- 71% of poll respondents admitted that email is the first thing they check when they wake up in the morning.
4- 91% of U.S. consumers use email daily. Email marketing for Black Friday / Cyber Monday deals converts ads to sales at double the rate of social media.
5- An email is six times more likely to get a click-through than a tweet.
6- Email users worldwide is projected to reach 4 billion by the end of 2020.
7- 28 percent of US online shoppers subscribe to store or product emails in order to stay informed.
8- 59 percent of US moms sign up for email updates from brands if they offered rewards.
9- 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics.
10 – 72% would rather receive brand content through email, and 17% prefer to receive their brand messages from social media platforms.
- Email usage is up. Nielsen and Pew Research both report an increase in email usage.
- Email is seen more often by the recipient than any social media post.
- Social media is saturated scrolling. Your followers may or may not ever see your post.
- If you run a business profile, those followers definitely won’t see it without paying for ads.
- Open rates.
- Organic reach on a Facebook Page is 3–5% (it can get as high as 10–12% with good engagement).
- Twitter is about the same. Instagram is slightly higher.
- Open rates on email are in the 25–30% range.
- You own the list. Forever.
- Your social media followers don’t give you their address and the platform owns the list.
- If they go under or out of style (Google+ or MySpace, anyone?), you lose that list. Forever.